If you were just about to skip your workout, this new collection will make you think again.
The latest drop of Ivy Park has arrived at Topshop and as you’ll see here, it’s a doozy.
As with the previous season, you’ll find similarly cool branded leggings, body suits and accessories. But this time round, you’ll also get camouflage-print sports bras, hoodies and sweet swooshy workout shorts that will have you hitting the gym purely so you have a reason to wear them.
Ivy Park, a joint venture between Beyoncé and Topshop owner Sir Philip Green, launched in April with the brand ethos being to embrace every body type. For Autumn 2016, the campaign video takes a full-on #fitspo turn, with B showing us her her flexi backbends and intense dance routines while the accompanying voiceover tells us how she keeps motivated.
“Even when my throat is burning, my lungs feel like they’re drowning, sweat is stinging my eyes, my feet feel like they’re going to explode, when I’m about to give up, I picture that one person that I love more than anyone,” she says, as pictures of her family and fans flash on the screen. “I push past the pain, and I find love.”
Hey, if Beyoncé can push past the pain to find love (and abs, we assume), we can too, right?