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We’re obsessed with Lonely’s unretouched lingerie campaign


How proud are you that Kiwi brand Lonely continue to pave the way for body diversity in the fashion industry? Well, we are. We’re damn proud.

In Lonely‘s latest beautifully realistic campaign that “serves to celebrate individuality,” they’ve shot an array of nine stunning women, few of which are models and none of whom have been touched by a Photoshop wand.

Stars of the campaign include Kiwi model Georgia Pratt, ballerina Anna Collins who is Petra Collins’ sister, trans model Aurel Haize Odogbo, Slutever founder Karley Sciortino, New York-based stylist Marcela Jacobina, Art Hoe Collective founder Gabrielle Richardson, artist Ajani Lucid, model Paloma Elsesser, and campaign photographer June Canedo’s own mum.

“Through intimate portraits of nine inspiring women, we celebrate our differences, our different ages, our different bodies, our different stories [and] the differences that make us who we are,” said brand founder Helene Morris.

“I just want women to accept who they are and appreciate what they bring to this world and very importantly be proud of what they look like—any size or skin colour,” commented Zara Mirkin, stylist of the shoot.

Aside from making beautiful knickers @lonelylingerie have always made their imagery sensitive to the realities of womanhood, all of the women in this campaign have so many different body shapes and skin colours and are all proud of who they are. Thank you @lonelylingerie and @zaraeloise for including me and not retouching me, its a privilege to be able to encourage this vulnerable type of image that so importantly needs to be seen. 💓Series shot by beautiful @june_canedo

A photo posted by Georgia Pratt (@jojacalled) on

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