Fourteen-time Grammy winner Alicia Keys has teamed up with beauty brand Kiehl’s to raise money for children living with HIV.
From January 21, 100% of proceeds from sales of a special edition of Kiehl’s Midnight Recovery Concentrate will go towards Keep a Child Alive, an organisation Keys co-founded in 2003 with activist Leigh Blake.
Keys says the initiative is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status.
“Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV.”
Midnight Recovery Concentrate is a customer favourite, with one product sold every minute globally, and the initiative is expected to raise up to $245,000 for the organisation.
Kiehl’s Midnight Recovery Concentrate, RRP $98, is available from the flagship boutique in Britomart, Smith & Caughey’s, Ballantynes and Kirkcaldie & Stains.