Ariana Grande has been named as the newest Mac Viva Glam Spokesperson
With an ultra-feminine fragrance already on the market, it was only a matter of time before the 22 year old songstress ventured into makeup. Taking over from fellow pop star Miley Cyrus, previous stars to collaborate with the Viva Glam campaign include Rihanna, Nicki Minaj, Lady Gaga and Cindi Lauper. Viva Glam isn’t just any old branch of Mac. The Mac Aids Fund (MAF) had been around since 1994, supporting organisations around the world that provide services for individuals affected by HIV and AIDS, with a 100% of the proceeds from the limited Viva Glam collections going to victims in need.
The makeup giants are known for their constant celebrity collaborations and although not for the same collection, how could we forget our very own Lorde x Mac collection which included a lipstick in the singer’s signature deep plum hue, appropriately named Pure Heroine after her debut album.
Viva Glam Ariana Grande will be available from all authorized M.A.C counters on February 11th 2016.