Offering up a mix of styling technique and hair inspiration, Joico put key industry stylists Chinney Yeap of Dharma in Auckland and Lenard Johnson front and centre at the Bluestone Room in Auckland giving for beauty-obsessed guests a demonstration of several of the looks they’re loving right now.
Texture was key in the styling category with the 60s and 70s having a strong influence, meaning tight pin curls were either set and worn close to the head or bushed out for mega volume and big, fat braids loosened with fingers for an edgy, tribal effect.
Taking cues from Givenchy’s recent runway turn, Johnson recreated label’s look by gelling down baby hairs framing the side of the face and two thin braids at the back of the head,
We loved Chinney’s tip of slightly backcombing sections at the roots before briefly clamping with irons to ‘lock in’ volume.
Both stylists liberally used the company’s innovative new Hair Shake texturing finishing spray, that adds a whopping amount of cool, flexible volume and texture to the limpest of locks. The FQ team is in love!
Red made a star turn in the colour category, including a multi-dimensional coppery shade worn in a sharp angled bob.
Check out the looks from the show in our gallery.