Stylecast: Let’s talk pastels


Got Coachella-envy? Recreate the feeling of packing up and heading for a festival by embracing the latest trend in hair colour, pastel! The palest lavender, candy floss pink, ice
blue, these new hues are a decidedly playful new way to embrace a look that’s bold and bashful all at the same time.
It’s a big commitment though so Joico tapped Hollywood Hair Guy, Dean Banowetz, famed for his work on American Idol and Dancing With The Stars, to help splash a little pastel
into our lives. Here’s everything you need to know to sweeten things up…

Give us one good reason we should try candy-coloured hair?
First, pastels look universally great on all skin tones and, it feels really good to bring a little colour into
your life.
Name someone who actually manages to pull off pastel locks…
Dean: Kesha loves changing her pastel-coloured hair all the time. And we’re seeing the trend more and
more among young people—especially when they’re influenced by what they see on TV. And, nothing
stands out better on TV than pastel hair!
Okay, but what about “everyday” women? Does it work for them?
Dean: Not only does it work for them, it’s actually expressive without being aggressive. The perfect
Are your clients actually clamouring for violet hair?
Dean: I have clients looking for a great alternative to those hard-to-wear brights. These softer, pastel
options are perfect.
So we’re on board, but still a little bit intimidated. How can we baby step into the look?
Dean: I would suggest doing just a couple of pastel panels of hair in the underneath sections…you’ll
have a whisper of colour without a huge commitment. As you get more comfortable, you can try more
expressive all-over panels.
What are the most popular shades on the charts?
Dean: Lavender, pink, baby blue, and—believe it or not—yellow!
We’ve got the hair. We love the look. Now…now how do we keep it looking lovely?
Joico’s Instant Refresh Dry Shampoo will be your best friend; it’s the best way to avoiding the frequent
cleansing that can strip hair of colour. When you do need to lather up, try K-PAK Color Therapy
Shampoo and Conditioner, and stick with cool water to preserve your pastels.


Joico Instant Refresh RRP $26, Joico K-PAK Colour Therapy Shampoo RRP $32, Joico K-PAK Colour Therapy Conditioner RRP $32. Joico products are sold exclusively in salons
nationwide. For your nearest salon go to