Makeup

MAC’s new season beauty trends celebrate the individual

 There’s something for everyone in MAC’s seasonal trend update…

MAC-Runway-AW15-Trends

Runway looks at L-R: Giles AW16; Giamba AW16; Alberta Ferretti AW16; Blugirl AW16. Photos / courtesy of MAC Cosmetics

Hate following beauty rules? Good news: according to MAC, this season makeup is all about doing things your own way. The global beauty brand produces half-yearly updates on the overarching trends created on the international runways and right now, diversity and DIY are what it’s all about.

NZ MAC senior artist Kiekie Stanners attended the fall/winter fashion week shows in London and Milan back in February and says each and every unique face was celebrated. “It wasn’t about that every single model had to look one way, it was about dressing the face in a way that suits and flatters each person. This season there’s a lot of freedom in how you use makeup.”

Many of the looks were varied and customised to each model. In general, velvety, silky-smooth skin was in; not too matte or powdered, but not dewy either. Contrasts of edgy and punk versus soft and romantic turned up on runways.  At Giles, a patent leather lip took centre stage and at Giamba the directive was ‘the cult of Cara Delevingne’ with girls looking like they were on their way to a festival, adorned with unique tattoo-like illustrations around the eyes. Alternatively, at Alberta Ferretti renaissance beauty reigned, with only concealer, mascara and lip conditioner used to create a simple, feminine look.

THE FOUR KEY TRENDS:

Beautiful and damned

MAC beauty and makeup trends for AW16 - Beautiful and DamnedThe toughest attitudes and a bit of punky-DIY meet refined, extreme elegance. Black is your one constant – get creative with smudged kohl, heavy carbon shadow or even black lips if you dare. But balance your unique elements with chic, luminous and polished skin.

Strength of Beauty

MAC beauty and makeup trends for AW16 - Strength of Beauty

All about fresh-looking skin and defining the face with makeup. Strengthening features with subtle colour placement, be it an ever-so slight contour, pink blush or bronzer and playing up strong, natural-looking brows.  A soon-to-be-launched luxe, silky liquid MAC foundation was key here.

Love Worn

MAC beauty and makeup trends for AW16 - Love WornRe-inventing the smoky eye. Partied- in, lived-in, worn-in makeup means sultry, blended eyeshadow in ashy stone-greys and browns, rubbed off liner and creased kohl. It’s the girl who’s done her makeup in the morning and left it untouched – at the end of the day it actually looks better.

Red 70s

MAC beauty and makeup trends for AW16 - Red 70s
With the 70s trend heavily influencing fashion it’s only natural the beauty look was complementary too. Red lips are re-worked with a deep, brick-tinged red but worn with simple pared-back skin and just the lightest touch of 70s shades like ochre, rust and caramel on the eyes to keep it modern.

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