The feel of a product can be just as attractive as its effects. We touch on a few innovations.
In order to make application easier, more effective and, yes, more fun, beauty products are evolving from the creams and lotions we’ve long known and loved. Jacob Stanley, head of education at Mecca Cosmetica, says it’s all part of the eternal quest for the new.
“A key trend we’re seeing is textures that transform in some way. Powder cleansers that transform into a smooth paste are popular, as are jellies that turn into milks or creams,” he says.
Here are a few more notable newbies…
Given their history (geisha use rice powder for cleansing) it’s misleading to call powder cleansers new, but their skin-clearing and brightening powers are worth exploring. Dermalogica’s updated Superfoliant formula benefits from added charcoal and a mix of actives.
Shop: Dermalogica Superfoliant, $109.
Since the K-Beauty boom, jelly-like products have swiftly spread to NZ in the form of cleansers, moisturisers and even hair products. More runny than dessert jelly but lighter than gel, they’re designed to be hydrating and, in the case of moisturisers, absorb quickly to avoid lasting shine.
It’s no longer enough just to be efficient, a face mask must offer social-media appeal too. ‘Shareable’ gold leaf and holographic glitter masks, and even ones that come with gemstones you add on top, are hitting fever pitch — from accessible buzz brands to niche luxury players. “It’s not likely the glitter will have any therapeutic benefit,” says Stanley, “but the fact that people are having fun with skincare is only going to help encourage them to use good-quality skincare.”
A wealth of new products deliver multitasking, shapeshifting benefits. Think balm cleansers in stick or tub form that melt into skin, then emulsify to a milky cleanser on contact with water. You can also expect temperature-changing products that warm or cool when applied. La Mer’s new arrival produces a cooling effect that’s designed to soothe sensitivity and heat while quenching.
Foaming products have previously been harnessed in cleansers but got the boot for relying on irritating ingredients. New iterations are kinder to skin — the fizzing sensation is said to provide an even deeper clean. Clinique’s new bubble mask starts out as a pink gel but transforms into a satisfying layer of bubbles that thickens by the minute.
Shop: Clinique Pep-Start Double Bubble Purifying Mask, $58.
A lightweight hybrid substance that glides on like velvet, and comes packed with hydrating hero hyaluronic acid, is the new moisturising go-to, especially for oilier skin or in the warmer months when complexions taxed by the sun need skincare’s version of Powerade. Variations include those packed with watermelon and aloe extract, and those loaded with actives like Vitamin C.