Pat McGrath partners up with Spotify to sell cosmetics


Will the music streaming service become the ‘it’ place to shop?

In-demand and innovative brand Pat McGrath Labs has teamed up with Spotify to provide a new “shop the look” service to users of the music streaming site.

“Beauty, fashion and music have been intrinsically linked,” says in multi-talented owner and makeup artist Pat McGrath. “In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification, I always want to reach fans where they’re most engaged.”

Successful in it’s own right, Pat McGrath Labs started a revolutionary frenzy when they previewed their first ever limited edition product – Gold 001 – down the Spring 2016 Prada runway. The glittery micro fine pigment for eyes, lips and skin sold out within minutes at launch and has been re-released multiple times.

Now the brand is once again making waves on the makeup scene with the launch of Pat McGrath Lab’s new liquid lipstick, LiquiLUST 007, on Spotify.

The product launch is fronted by McGrath muse and UK singer Maggie Lindeman who can be seen wearing the new lip colour in her latest music video for single ‘So Obsessed’. From here, fans who love the look can simply shop the products on Maggie’s Spotify page.

It’s not the first time Spotify have made groundbreaking advancements in the link between shopping and music.

Currently the streaming service is also working with Merchbar to provide fans the opportunity to shop their favourite artist’s merchandise on Spotify.

With over 60 million paying users and 140 million users on Spotify overall, we’re thinking this partnership with Pat McGrath Labs is an incredible move for the beauty industry.

And who knows what could be next? Imagine directly shopping the millennial pink hat from Lady Gaga’s album artwork or going on holiday to that location you spotted in Dua Lipa’s music video.

It would all be a simple click away.

Photos: Instagram