These are the serums that only ever leave our editors’ shelves for the purpose of a refill


A good serum is the key to combatting unwanted skin issues.

In the world of beauty, there’s a common misconception that serum is just a fancy product made for the purpose of making money, when in fact, they are the holy grail of a beauty kit and one of the most important steps in your skincare routine.

Having a trusted serum at the ready is the secret to success when it comes to mastering smooth, soft and blemish free skin; so here at Fashion Quarterly, we take our serum selection seriously.

Whether we’re looking to master a key skin area, boost hydration, repair skin, prevent lines and wrinkles or get rid of scars, we often find ourselves replenishing our serum kits time and time again.

Whether you’re a serum newbie, or a trusted follower, these are the serums that our editors can’t live without and continue to trust day in, and day out:

“I have to be honest: I often forget this step in my skincare routine. When I am being good, I use Eve Lom’s lightweight serum for an intensive moisture boost, and it definitely makes a difference with my skin.” —Zoe Walker-Ahwa, editor

Shop: Eve Lom Intense Hydrating Serum


“I’m onto my third bottle of this magical potion and I seriously can’t rate it highly enough. I think it’s the reason that sometimes I can get away with not wearing any foundation at all, for realsies. It’s made from one single ingredient, Davidson Plum, and is packed full of antioxidants. I apply it at night before I go to bed (it’s a weird texture and I personally wouldn’t want to wear it during the day) and I swear it has helped so much with my redness and light pigmentation.” —Lucy Slight, features director

Shop: Biologi Bd Luminosity Face Serum

Keep reading: The foundations are editors are buying again and again

Kelly's serum pick

“I love Murad products and have seen a massive improvement in my skin overall since using several products in their range, including this Rapid Age Spot Correcting Serum which I use every day after cleansing and toning but before moisturising. Perfect for skin which is showing early signs of ageing (age spots, pigmentation) or even for those who could just use some brightening, I’ve found my skin looks and feels fresh and radiant after using this serum, and my foundation just glides on.”

Shop: Murad Rapid Age Spot Correcting Serum

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“Aspect Dr’s packaging is not chic, nor shelfie worthy, but if I had to choose one skincare brand forevermore, Aspect Dr would be it, thanks to the fact it gives real, visible results. It’s a brand backed by some of the best skin doctors in NZ so you know its good.  This hyaluronic serum loads skin up with long-lasting moisture, so fine lines are less visible and skin looks plump and radiant.” —Megan Bedford, beauty editor

Shop: Aspect Dr Hyaluronic Serum


“Putting on the Jurlique Herbal Recovery Serum, along with the eye cream and night cream, has become a nightly ritual for me. You can feel the tightening effect straight away and the smell of the botanical ingredients immediately puts me in the mood for rest.” —Jessica-Belle Greer, features editor

Shop: Jurlique Herbal Recovery Signature Serum

I have to pick 3 because they all work together like a dream! In the mornings I use Drunk Elephant C-Firma then Drunk Elepahnt B-Hydra. Before bed and after cleansing I use Drunk Elephant T.L.C Framboos Glycolic Night Serum. I have crazy sensitive/break out prone skin and struggle with psoriasis – Drunk Elephant is so effective and gentle I have been forcing it on anyone that will listen. —Imogen Temm, art director

Shop: C-Firma Day Serum, B-Hydra Serum and T.L.C. Framboos Glycolic Night Serum

Photos: Getty Images, Supplied