It’s called Victoria Beckham Beauty and we’re probably going to add all of it to cart if we’re being honest.
In a move that feels like a natural progression for the British pop star-turned-fashion designer, Victoria Beckham will be adding beauty mogul to her lengthy resume.
While the endeavour hardly strikes us as a surprise, the news of this impending namesake brand – Victoria Beckham Beauty – is terribly exciting nonetheless.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance, and wellness that I feel I need in my own life,” Beckham said in the release.
Avid followers of Posh Spice will know that this isn’t the first time Beckham has dabbled in the beauty space having recalled her collaboration with Estée Lauder in 2016 which spanned 14 pieces, including lipsticks, eyeshadows, and base makeup. The collection, aptly named VB x Estée Lauder was nothing short of success with two more consequent collections released as a result.
Not to mention husband and former professional footballer David Beckham released his own man care line in partnership with L’Oréal at the start of 2018: House 99 – A power move that did strike as a surprise. Ranging from haircare products through to moisturisers and everything in between, the world-class athlete appealed to style-conscious men and women desperate to David Beckham-ify their partners across the globe.
Have the happy couple been exchanging notes? All signs point to yes.
Where can you shop Victoria Beckham Beauty?
According to a press release, she’s planning to sell direct-to-consumer through victoriabeckham.com and make use of social media to engage with her fans directly concerning their product needs.
“I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,” said Beckham.
“Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want.”
How long will we have to wait for Victoria Beckham Beauty?
Not too long, (hopefully) with the statement announcing a 2019 release.