Clinique’s clever new serum


Beauty technology advances so fast our skin can barely keep up, and the latest product to hit Clinique counters is a real show stopper.

Developed over five years, Clinique Smart Custom-Repair Serum adapts to your skin’s needs regardless of the concern, your ethnicity, or skin type – it is an entirely new bespoke skincare experience.

It not only addresses the visible damage to your complexion, but also the damage you can’t see. If your challenge is shifting dark spots, smoothing fine lines or arresting dehydration, this intelligent serum will do it all.

It boasts an impressive antioxidant line up including red algae, liquorice, caffeine, grape seed extracts, vitamin C, and salicylic acid, as well as high tech proteins and hyaluronic acid. Your skin can draw on the raft of ingredients it needs, and bank the rest to address future repair.

According to Clinique’s senior vice president of global product research, Janet Pardo, the serum sends a signal to skin to prompt the healing process.

“If skin is irritated, angry or inflamed it can’t function well. This smart technology has allowed us to slow the ageing process and meet the daily changes of skin – giving women what they need,” Pardo says.

Used morning and night, you will see smoother, softer skin in just two weeks.

To learn more about  Clinique Smart Custom-Repair Serum, which is $120 for 30ml or $168 for 50ml, read the spring/summer issue of Simply You, on sale August 4.