There’s no denying that a beautiful smile is pretty high on the list of what many people want and of those people, it’s generally that they’d love whiter teeth. Well help is at hand… please welcome Colgate Optic White, designed to be used at home, but uses the same ingredient dentists use to whiten teeth. The lower strength (1%) means that you are able to use it daily and after 4 weeks should be grinning away with teeth that are 3 shades whiter.

I am using it at the moment and after only two weeks, I am able to see that staining from coffee and red wine is lifting and my teeth are genuinely whiter – it’ll be staying in my bathroom, that’s for sure.

Colgate Optic White, $8.99