Root Cover Up is the latest innovation from Color Wow, designed to hide unsightly roots using a mineral powder.
Developed over three years, the unique oil-based, non-waxy formula strives to stay in place and look completely natural.
Dr Joe Cincotta – the scientific talent responsible for formulating Root Cover Up, said it was a challenge to perfect the formula.
“We wanted something that would cover roots quickly and easily and that would leave hair looking and feeling completely natural. It took us a long time, but we did it”.
We’ve got six Color Wow Root Cover Ups, valued at $50 each, to give away – to go in the draw simply tell us how many years the formula took to develop in the comments section below. And don’t forget to mention which colour you are – Platinum, Blonde, Light Brown, Medium Brown, Dark Brown or Black!
This competition has now closed, but have a look at our other competitions for more opportunities to win!