Kendall Jenner is a modern muse for latest Estee Lauder fragrance

Kendall Jenner in Estee Lauder Modern Muse Le Rouge fragrance campaign

She’s chalking up campaigns and catwalk shows left, right and centre, but the latest string to Kendall Jenner’s bow is becoming the face of Estee Lauder’s new Modern Muse Le Rouge, marking her first ever fragrance campaign and her debut for the beauty behemoth.

Modern Muse Le Rouge is a dramatic floral, fruity and musky combination which aims to capture the essence of red to produce a scent as strong and glamorous as the colour itself.

Using an innovative “dual-impression” structure, the fragrance has two contrasting accords – the first, a floral fruity cocktail of Bulgarian Rose , Rose Centifolia, Raspberry, Bourgeon de Cassis, Pink Pepper and Saffron; while the second is muskier, combining Madagascar Vanilla, Ambrette, Vetiver Patchouli with a fresh pop of Magnolia Flower and Jasmine.

While Kendall may be known as the quiet one among a family of extroverts who have made their name (and their millions) from a no holds barred approach to life, make no mistake – the stunning supermodel is no shrinking violet. Which is just as well seeing as Modern Muse Le Rouge is a bold, confident fragrance that does not let the wearer go unnoticed.

Modern Muse Le Rouge is available at Estée Lauder counters nationwide and www.smithandcaugheys.co.nz from August 10, 2015.