Freja Beha Erichsen for Maybelline New York

Maybelline New York continues its move to sign up uber-cool fashion runway stars as spokeswomen, welcoming Freja Beha Erichsen to the fold. Often described as the ‘queen of cool,’ Danish Freja is known in the modelling industry for her edgy, urban looks and sense of style. She appeared in 65 shows during her breakout runway season and is known to be a muse of Karl Lagerfeld – she’s been in almost every Chanel runway show since 2006. Freja is excited to start working with Maybelline New York. “I’m so honoured to be representing such a daring, trendsetting brand and I’m looking forward to this new and exciting chapter in my modelling career,” she says.