London Fashion Week…….Wella’s Eugene Souleiman backstage for Antonio Berardi

Eugene Souleiman Wella’s Global Creative Director was backstage for Antonio Berardi creating ‘Crafted Chaos for his S/S ’14’ show at London Fashion Week. Souleiman, took inspiration from ‘80’s heavy metal stars. He commented: “Antonio’s collection is incredibly chic with beautiful diaphanous fabrics, in body conscious silhouettes.” At the fitting, Souleiman spotted some chic biker jackets, which inspired him to create this hair look.

A combo of mousse and setting spray was used to create this rock chic finish. “This look is about making festival hair look chic, and takes its cues from popular culture, yet at the same time the braids give the look an air of sophistication” adds Souleiman.

To get this look at home:
Blow dry hair straight using a soft bristle brush pulling the hair backwards away from the face, to smooth out any wave. When hair is dry, section off the top and front sections, leaving an under-section.
Divide the under section in two down the middle and spray with Wella Professionals Perfect Setting Spray on each section. This adds control to the braid. Create the braids, starting flat to the scalp, but pull the braid out so when finished it sits away from the ear.
Souleiman says finish with Wella Professionals Stay Styled Finishing Spray, to keep the braids looking glossy.

Souleiman at work backstage.