American actress Katie Holmes has a new focus (a much more fun one than her divorce from Tom); she has just been named the face of Bobbi Brown Cosmetics. It’s a first for the brand, which has never used the power of celebrity to sell lipstick. According to makeup guru Bobbi Brown herself, who was instrumental in signing Holmes: “Katie Holmes epitomises the modern ‘Bobbi woman’… I think of her as the modern-day Ali MacGraw, who I have always admired,” says Brown.

While there is no doubt Holmes has a very ‘natural ‘ look – you will never see her in neon eye colour – it wasn’t just her face that got the brand excited. “Katie is a classic natural beauty, entrepreneur and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common,” says Brown.

 Expect to see the sultry brunette in 2013 print ads. Watch this space for updates.