Rebellious pop star Rihanna is MAC’s latest collaborator for Viva Glam, an initiative raising money for those living with HIV.
The singer said she agreed to the collaboration because she wanted to lend her voice to something that would truly make a difference.
“With MAC Viva Glam, every penny of the cost of the lipstick goes to the MAC AIDs Fund, which goes directly to people who are affected by HIV and AIDS around the world.”
Rihanna’s latest choice of colour is what she describes as a frostier, updated version of RiRi Woo, the singer’s original matte red lipstick she collaborated on with MAC.
“Because 100% of the sales price goes to the MAC AIDs Fund, it was important that this lipstick could work on many different complexions.
“At MAC we like to say, buy a lipstick, save a life.”