Rihanna’s new fragrance Rogue……

Superstar Rihanna brings her Diamonds World Tours to our shores on October 6 – and her fragrance Rogue by Rihanna EDP, from $95, just happens to be hitting beauty counters around the same time. We beauty editors are lucky enough to get a whiff of every celebrity scent that lands in New Zealand, and most are so same same – vanilla with a touch of rose and a splash of something sweet; the latest obsession is marshmallow. That is, until now. We think Rogue, a fruity floral, is gorgeous. “People are always changing and evolving, and with Rogue I wanted to switch it up to reflect who I am today,” says the songstress. “This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.” Like the pop diva herself, this new scent is flirty and is described in beauty circles as a ‘sensual floral oriental’ thanks to the tart lemon, cyclamen, jasmine, rose and very summery juicy plum – possibly why we like it so much.

Rogue by Rihanna EDP from $95

Behind the scenes shooting the fragrance TVC and photo shoot.