The first look at Sharon and Kelly Osbourne’s collaboration with MAC has been revealed, ahead of the collection’s debut in New Zealand in August.

The mother-daughter duo are doing a limited-edition colour collection with the cosmetics company, which will feature a fittingly lilac-hued lipstick in honour of Kelly’s famous locks.

Kelly tweeted: “Here’s my collection visual for @MacCosmetics w/ amazing makeup by @MAC_John_S.”

The television darlings follow in the footsteps of a long list of celebrities to collaborate with MAC, including artist Cindy Sherman, Daphne Guiness, Alexander McQueen and fashion icon Iris Apfel.