Beauty

The L’Oreal Paris Makeup Genius app is here

Ever wondered what you’d look like with lilac eyeshadow and a fuchsia lip, but too afraid to try it in real life? L’Oréal Paris has found the perfect solution, with the launch of their augmented reality app, L’Oréal Paris Makeup Genius.

Taking the innovative technology of 3D imagery from cinema and video games, the app detects and reproduces your facial expressions allowing you to move your face and view a number of angles as you virtually test out products from the L’Oréal Paris collections – allowing you to try before you buy.

The technology behind the app enables precise facial recognition through a live mirror camera which can capture 64 facial points and up to 100 expressions while tracking head movements up to 60 degrees. And with the products featured on the app having been tested to faithfully reproduce the correct colour, shine, material and light effects, you know you’re getting an accurate depiction of how each product will work with your own features and skin tone.

The L’Oréal Paris Makeup Genius app is available now for free download on iPhone and selected Android devices.

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