The road to iD Fashion Week: join us on FQ’s most stylish road trip yet


Fashion Quarterly’s editor and creative director, Sally-Ann Mullin and Marcel Gull, hit the road this March in Holden’s Cascada convertible — the right kind of car for a fashion crew — en route to the 18th iD Dunedin Fashion Week.

Eyes on the road, hands on the wheel and ears tuned to retro beats, the creative duo zoomed around Dunedin, meeting some of the movers and shakers involved in the event.

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After lunching at the Esplanade, Sally-Ann and Marcel picked up possibly the busiest person during iD Dunedin Fashion Week: designer Tanya Carlson, owner of fashion label Carlson, head judge for the iD International Emerging Designer Awards and Holden Cascada ambassador.

Aside from her selection committee duties, Tanya also had a show on the Thursday night with Adrian Hailwood, designed the beautiful pleated dress on the iD Dunedin Fashion Week campaign poster and sits on the board, having been involved with the event since 1999. We didn’t have long to pick her brain — here’s what our reporters found out:

You’re a board member for iD Dunedin Fashion Week — how important is it to you to support local fashion and young designers?
Supporting young designers has always been a big part of my role as an established designer and is very important to me. I’ve always stocked young designers’ work in my stores and am committed to mentoring them. As head judge and a selector for the iD International Emerging Designer Awards, I love that I get to see the phenomenal talent every year. I’m very proud of the Awards — that they create a platform to showcase this new talent and
a networking opportunity so emerging designers can meet other designers from around the world.

What does your iD Dunedin Fashion Week look like?
So busy, because I wear so many hats: judge, designer, iD committee member. It’s so much fun though, and I absolutely love it. This year, I also got to celebrate the world premiere of choreographer Dan Belton’s new dance film, Axis, which I designed the costumes for.


You drive a Holden Cascada — what do you love about it?
I love that it’s so luxurious; I feel like I’m treating myself when I’m driving it. I love to drive it at night with the lid off and the heated seats on. It’s such an incredible driving experience. Plus I love that it’s big enough to fit my surfboard in the back.

The Cascada is the ultimate accessory and you’ve collaborated with Holden to design fashion items perfect for its drivers. What did you create?
I designed a denim duffle bag, which is the perfect size for a day trip to the beach or for escaping your life for 24 hours. I also did a silk scarf inspired by a road trip to the Coromandel that features various flora and fauna and markings like tyre treads on the sand.

How would you describe your style?
Grungy lady.

What can we expect to see from you in the future?
I feel that I’m in a really good place in my career where I have the confidence to try new things and push boundaries. It’s likely you’ll see more one-off designs where I push my creative processes, as well as collaborations with other creatives and brand sponsors.


Dunedin Railway Station’s platform was overtaken by a pack of 29 new designers — the finalists from a pool of 150 entries for the Awards. Here are some of Sally-Ann and Marcel’s highlights:

Phillip-Von-Fury_0001Phillip von Fury
Aside from the very cool name, we loved von Fury’s reimagined hospital garments.

1490315557508Zhuxuan He
Single-handedly responsible for the biggest crowd reaction of the night through the use of colour, more colour, fun and happiness.

Nehma-Vitols_0009Nehma Vitols
Supreme winner Nehma Vitols was very deserving of the top prize. Her collection was made from remnants, but when put together, they formed something extremely beautiful.

For the full list of winners, visit FQ.co.nz/iDFashion2017.




Sally-Ann and Marcel made themselves comfortable in the Cascada’s roomy leather seats for a chat with iD dunedin Fashion Week Senior Hair and Makeup Artist Rachelle Gourley. The local resident has been involved with iD Dunedin Fashion Week for several years now, and says she loves being part of it.

How many different looks do you create over the course of iD Dunedin Fashion Week?
The salon I work for, Aart on St Andrew, is the exclusive stylist for the iD runway shows, so as a team we create three looks that have potential for changes during the intervals.

We’re travelling in a Holden Cascada this week — what styling tips do you have for riding in a convertible?
Tanya Carlson scarves are a must — and a little Redken Triple Take hairspray wouldn’t go amiss either.

When did you decide to become a makeup artist and hairstylist?
As soon as I left high school, I started hairdressing, then once I’d finished my apprenticeship, I did a makeup course.

How would you describe your style?
Relaxed and natural, or structured but simple. It depends on the desired look.

What would your ultimate driving adventure be?
Travelling anywhere with any of my girlfriends. We always manage to make some of the smallest trips the most memorable.


We asked Rachelle for her top Dunedin picks. Be sure to put these addresses in your Sat Nav next time you’re in town:

Vault 21
They source the best ingredients and use different techniques to highlight the flavours. A great way to enjoy the menu is to share dishes with your friends.
21 The Octagon

Carousel Lounge Bar
They do the best espresso martinis here. The music makes for a great vibe and the staff are always friendly.
141 Lower Stuart Street

Venturi Deli Café
A must-do in the Golden Centre. They use Atomic coffee and have the most amazing salted caramel slice.
251 George Street

Dunedin Railway Station
Visit for its architecture and beautiful mosaic floor. It really comes to life during iD Dunedin Fashion Week.
Anzac Square


Here you’ll find the most incredible clothes from some of the best local and international designers.
310 George Street

Emerson’s Brewery
Don’t miss their premium craft beers and the excellent Emerson’s Pilsner. I’ve been enjoying their limited-edition Fashion Week brew called Blurberry.
70 Anzac Avenue

Tunnel Beach
Take a 10-minute drive from the city centre and you’ll find yourself at the rugged sandstone cliffs. But the best thing is, you access the beach through a man-made tunnel carved in the 1870s.
Tunnel Beach Road


What did Sally-Ann and Marcel have on repeat on the Cascada’s epic sound system?

Sally-Ann’s top 5 road trip tracks:

Déjà Vu
by J Cole
King and Cross
by Ásgeir
by Fleetwood Mac
by Home Brew and Esther Stephens
The Light
by Pharoahe Monch

Marcel’s top 5 road trip tracks:

Born to Run
by Bruce Springsteen
by George Michael
by David Bowie
by Kylie Minogue
by Natasha Bedingfield

* To find out what else Sally-Ann and Marcel got up to during iD Dunedin Fashion Week, check out their diaries at FQ.co.nz/DunedinDiaries. Sally-Ann and Marcel drove a Holden Cascada. For more information, visit holden.co.nz.