Are low rise jeans really going to happen?
The last decade of fashion can only be described as an enigmatic mix of pop-culture, technology, the world of social media and celebrity. It’s been an era of Paris Hilton’s midriff, low-rise denim and many a questionable outfit worn by Kim Kardashian on her family’s reality show.
The 2000s were an era often described as a global mash-up, with globalisation having a big influence on fashion as well as music. The fusion of late 90’s trends with new trends heavily influenced by hip hop and other music sub-cultures saw what we know now to be the unique aesthetic of the new millennium. Technology and the Y2K movement impacted the colour palette and styling of this time, with a lot of metallic, reflective and futuristic-inspired materials.
Key designers who helped sculpt the fashion landscape during this time were Alexander McQueen, Vivienne Westwood, Jean-Paul Gaultier and Karl Lagerfeld. They played a huge part in taking the industry into a whole new way of working and understanding a brand,with high fashion taking less of a top-down approach and designers becoming more inspired by pop culture and especially street style. These influences lead to the rise in popularity for designer’s logos to become a part of their clothing and more commonly, handbags.
Globalisation also meant a shift in the fashion and apparel industry on the whole, with a much more mass produced and branded approach. How we consumed fashion shifted into a much faster paced habit. This shift saw much more of a conversation come to the fore in the 2010s surrounding the environment, sustainability and the negative impact that fast fashion is having on the environment.
We also have Sex and the City to thank for its large influence of pop culture across the late 90s and early 2000s. Carrie Bradshaw made Manolo Blahnik a household name and the show had a huge impact on the way women cared about fashion and shopping,with the show depicting a group of women who cared for fashion in a way that empowered them to make their own decisions around their style, the way they purchased their clothes and what it meant to be independent. We can credit the show to many a life lesson, and fashionable education. This was my first memory of understanding the significance of a Birkin bag (season 4, episode 11 anyone?).
A lot happened in the 2000s and while many memories are best left in the past, we have this decade to thank for a more open and expansive approach to fashion, as we head into a new decade.
But as we all know, fashion is cyclical and most of the time even the trends we can’t wait to see the back of tend to rear their ugly head at one point or another. With that being said, Team FQ have put together their favourite style moments of the past, trends they never want to see again and have generally forecasted what they think 2020 has to offer.