Applause for iD Dunedin Fashion Week 2014


International guest designer Martin Grant. Photo by Chris Sullivan.

Woman’s Day were excited to be part of a sell-out crowd at the wildly popular iD Dunedin Fashion Show on Friday night. The spectacular evening was part of the week-long fashion event, which was celebrating its 15th anniversary this year. Held at the magnificent Dunedin Railway Station, under a rooftop of magical fairy lights, models sashayed down the longest catwalk in Australasia wearing clothing from some of New Zealand’s favourite designers, along with international fashion design stars.

Backstage, the Revlon-sponsored make-up team – led by Aliana McDaniel – created several stunning looks to complement the designer’s collections. Graphic blue-lined eyes, plum-stained lips and sculpted cheeks showcased the versatility of the colour brand, but the standout element for me had to be the models’ complexions. On their skin, McDaniel used Revlon ColorStay Makeup as a base, along with Revlon PhotoReady Powder for a breathtakingly luminous and flawless finish.

Makeup artist Aliana McDaniel at work.

Makeup artist Aliana McDaniel at work.

Darryl NcNamara of Dunedin salon Art on St Andrew and his team worked the models’ hair into sleek, low-slung ponytails, tousled waves and braided crowns using the Redken 5th Avenue styling range.

For the second year in a row, 10 international models from the University of Shanghai Engineering Science were part of the 60 models selected for the shows, as well as the iD International Emerging Designer Awards. An unexpected twist saw Otago Rugby players take to the catwalk in iD Fashion t-shirts, alongside male dancers from the NZ Royal Ballet, who performed a contemporary dance as part of Tamsin Cooper’s collection.

Congratulations to everyone involved in the iD Dunedin Fashion Show for putting together a slick and superbly entertaining evening.