It’s not often you see a gown on the red carpet that you can then buy online 24 hours later. Red carpets are exclusive, aspirational, and so far from reach that we’re just content to admire the ensembles – and commentate about them extensively on social media. But it seems that the times they are a-changing, with high street fashion cementing its place as a major player at global events – most topically this week’s Metropolitan Museum of Art Costume Institute Gala. And we’re all for it.
You may have noticed the stunning designs worn by Emily Ratajowski, Bella Hadid, Hailey Baldwin and Josephine de la Baume at the Met Gala – but what you might not have known is that they were all custom-made by Topshop. Not only is this a huge coup in terms of giving fast fashion a home on what was traditionally a couture-driven stage, but also a platform for style hungry women around the world who were then given access to the dresses themselves through Topshop’s limited edition Met Gala-inspired collection.
20 styles of each dress made up the collection which was released online at Topshop.com yesterday, and, not surprisingly, sold like hotcakes. Emily’s embroidered ankle-skimming gown, Bella’s black crepe mini dress, Hailey’s sage-hued long-sleeved number and Josephine’s beaded red floor-length gown with cascading train were all available to purchase for approximately $400.
Topshop wasn’t the only global chain to shine at the Met Gala this year, with Sarah Jessica Parker setting the carpet alight in custom H&M, with a Phillip Treacy headdress and a custom pair of boots from her SJP Shoes collection. Vanessa Hudgens, Janelle Monae and singer Banks also wore custom H&M.
With all eyes on fashion events such as these, it makes sense that the consumer should be able to get in on the action too. Could event-inspired, limited edition collections become the new norm? We know there will be plenty of women out there with their fingers firmly crossed.