Calvin Klein is bringing sexy back with their latest underwear campaign, starring Kendall Jenner in one of her racier modelling jobs to date.
Jenner is joined by fellow models Joan Smalls, Isabeli Fontana and Edita Vilkeviciute in the revealing series of images shot by photographer Mikael Jansson, and which showcases the brand’s new range of lacy balconette bras, chemises and bodysuits.
With these ads, Jenner and co. join Calvin Klein luminaries such as Kate Moss, Mark Wahlberg, Eva Mendes and Justin Bieber, who have all stripped down at some stage for the brand’s famously provocative campaigns.
“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” says Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. in a press release. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
Between Kendall’s derrière and Joan’s rock hard abs, we’ve seen all we need to see to give us some mid-winter motivation. If you need us, we’ll be at the gym.