Celebrity

Watch Kendall Jenner twerk on the subway for new campaign

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A new behind-the-scenes video has surfaced giving us a peek at the making of the Balmain x H&M campaign starring Kendall Jenner and the rest of the #BalmainArmy. Aside from sneaking a closer look at some of the embellished pieces in the collection, we also get to see Kendall and co. practicing their moves ready to get their twerk on in the subway.  Oh and heyyyy… girl can dance!

Balmain’s creative director Olivier Rousteing is Kendall’s number 1 fan and told Yahoo Style!: “She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her… She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.​”

The final advertisement for the Balmain x H&M collection appeared on Rousteing’s Instagram and no doubt will be blasted out globally through all channels. The collection itself will be released worldwide on November 5.

Get a glimpse at the making of the ad below:

See the final clip on Olivier Rousteing’s Instagram @olivier_rousteing:

“Watch the launch event live from NYC on @hm twitter and periscope at 7.30pm EST” #HMBALMAINATION #getready #JOINTHENATION

A video posted by OLIVIER R. (@olivier_rousteing) on

 

 

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