Because couture is one of a kind.
Famed fashion houses Dior and Burberry have just released new short fashion films showing how couture is created.
The videos have been posted to Instagram and offer a behind-the-scenes look at the artistry and craftsmanship behind some of their couture creations.
Dior’s clip shows how the pattern for this one-off gown worn by Emma Watson, was created using a mixture of hand-painting and embroidery.
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Congratulations to the inspiring Emma Watson, named 'Woman of the Year' at the @Elleuk's Style Awards 2017. Always an honor to dress such a talented and actively committed woman, here in a #Diorcouture 'tarot' gown with hand-painted and embroidered tarot motifs from #MariaGraziaChiuri's collection.
Burberry’s video shows how natural fibres are specially sculpted to create new designs such as this asymmetric cable and rib knit sweater.
If you want to have a closer look at how couture is created, watch the video above to see some of the techniques these fashion houses use to create their one-of-a-kind designs.