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66 fashion names you’ve probably been saying wrong

There’s nothing more awkward than discovering you’ve been pronouncing someone’s name wrong.

How to pronounce fashion names
Fashion names are some of the biggest tongue twisters around. Here’s FQ’s guide for pronouncing everything from A(laia) to  Z(uhair), to ensure you sound like the ultimate fashion insider:


Alber Elbaz, former creative director, Lanvin: ahl-bear el-bahz

Alessandro Michele, creative director, Gucci: a-lay-san-dro me-kay-lay

Altuzzara: ahl-too-ZAH-rah

Anna Sui: an-nuh swee

Ann Demeulemeester: ann de-mule-eh-meester

Anya Hindmarch: ahn-ya hind-marsh

Azzedine Alaia: azz-eh-deen ah-lie-ah

Badgley Mischka: badge-lee meesh-kah

Balenciaga: bah-len-see-AH-gah

Balmain: bel-MAH(n)

Bottega Veneta: bow-TEH-guh VEHN-et-tah

Bvlgari: bool-gah-ree

Carolina Herrera: cair-oh-lee-nah her-RAIR-ah

Christian Lacroix: kreest-yahn luh-krwa

Christian Louboutin: kreest-yahn loo-boo-TAHN

Comme des Garçons: cohm day gar-sohn

Consuelo Castiglioni, creative director, Marni: con-sway-lo cas-tig-lee-oh-nee

Dolce & Gabbana: dol-chey and gab-ahna

Dries Van Noten: dreez van KNOW-ten

Elie Saab: eel-lee sahb

Elsa Schiaparelli: el-sah skyap-uh-rell-ee

Erdem: er-DEM

Gareth Pugh: geh-rith pew

Giambattista Valli: gee-am-bah-tease-ta vah-lee

Gianfranco Ferre: gee-ahn-franco feh-ray

Givenchy: zjee-von-shee

Hedi Slimane, former creative director, Saint Laurent Paris: ed-ee slim-ahn

Hermès: air-mez

Hervé Léger: air-vay le-jay

Hussein Chalayan: hoo-sane sha-lion

Isabel Marant: izz-a-bell ma-rohn(t)

Issa: ee-sah

Issey Miyake: iss-ee mee-yah-key

Jean Paul Gaultier: zhon paul go-tee-ay

Junya Watanabe: joon-yah wah-tah-nah-bey

Lanvin: lohn-vahn

Loewe: loo-eh-vay

Louis Vuitton: loo-wee vwee-tawn

Maison Martin Margiela: may-sohn mar-tin mar-jhell-ah

Maje: mahj

Marchesa: mar-kay-zah

Mary Katrantzou: mar-ee ka-tran-zoo

Miu Miu: mew-mew

Monique Lhuillier: mo-neek loo-lee-ay

Moschino: moss-key-no

Net-a-Porter: net-a-por-tay

Nicolas Ghesquière, artistic director of women’s collections, Louis Vuitton: nee-ko-la guess-key-air

Olivier Rousteing, creative director, Balmain: oh-liv-ee-aye rhoos-tain

Olivier Theyskens: oh-liv-ee-ay tay-skins

Phoebe Philo, creative director, Céline: fee-bee file-oh

Prabal Gurung: praw-bull goo-roong

Proenza Schouler: pro-en-zuh skool-er

Ralph Lauren: ralf lo-ren

Riccardo Tisci, creative director, Givenchy: ree-car-doh tish-ee

Rochas: row-shahs

Rodarte: row-dar-tay

Roksanda Ilincic: rock-sand-a ill-in-chik

Saint Laurent: san lo-ron

Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh

Sonia Rykiel: sewn-yah ree-key-el

Thakoon: tah-koon

Thierry Mugler: tee-air-ee mu-glare

Versace: ver-sah-chay

Vionnet: vee-oh-nay

Yohji Yamamoto: yoh-jee yam-ah-mo-to

Zuhair Murad: zoo-hair moor-odd

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