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84 fashion names you’ve probably been saying wrong

Georgia fowler


There’s nothing more awkward than discovering you’ve been pronouncing something wrong.

Fashion names are some of the biggest tongue twisters around. Here’s FQ’s guide for pronouncing everything from A(laia) to  Z(uhair), to ensure you sound like the ultimate fashion insider:


Alber Elbaz, former creative director, Lanvin: ahl-bear el-bahz

Alessandro Michele, creative director, Gucci: a-lay-san-dro me-kay-lay

Altuzzara: ahl-too-ZAH-rah

Anna Sui: an-nuh swee

Ann Demeulemeester: ann de-mule-eh-meester

Anya Hindmarch: ahn-ya hind-marsh

Azzedine Alaia: azz-eh-deen ah-lie-ah

Badgley Mischka: badge-lee meesh-kah

Balenciaga: bah-len-see-AH-gah

Balmain: bel-MAH(n)

Batsheva: bat-sheh-vah

Bottega Veneta: bow-TEH-guh VEHN-et-tah

Bvlgari: bool-gah-ree

Carolina Herrera: cair-oh-lee-nah her-RAIR-ah

Christian Lacroix: kreest-yahn luh-krwa

Christian Louboutin: kreest-yahn loo-boo-TAHN

Comme des Garçons: cohm day gar-sohn

Consuelo Castiglioni, former creative director, Marni: con-sway-lo cas-tig-lee-oh-nee

Courrèges: koo-rej

Demna Gvasalia, creative director, Balenciaga: deem-nah vas-ah-liyah

Dolce & Gabbana: dol-chey and gab-ahna

Dries Van Noten: dreez van KNOW-ten

Eckhaus Latta: eck-house lah-ta

Elie Saab: eel-lee sahb

Elsa Schiaparelli: el-sah skyap-uh-rell-ee

Erdem: er-DEM

Gareth Pugh: geh-rith pew

Giambattista Valli: gee-am-bah-tease-ta vah-lee

Gianfranco Ferre: gee-ahn-franco feh-ray

Givenchy: zjee-von-shee

Glossier: gloss-ee-AY

Hedi Slimane, creative director of Celine: ed-ee slim-ahn

Hermès: air-mez

Hervé Léger: air-vay le-jay

Hussein Chalayan: hoo-sane sha-lion

Isabel Marant: izz-a-bell ma-rohn(t)

Issa: ee-sah

Issey Miyake: iss-ee mee-yah-key

Jacquemus: jhakmuhs

Jean Paul Gaultier: zhon paul go-tee-ay

Jil Sander: jill Sahn-der

Junya Watanabe: joon-yah wah-tah-nah-bey

Lanvin: lohn-vahn

Lemaire: leh-MEHR

Loewe: loo-eh-vay

Louis Vuitton: loo-wee vwee-tawn

Maison Martin Margiela: may-sohn mar-tin mar-jhell-ah

Maje: mahj

Marchesa: mar-kay-zah

Mary Katrantzou: mar-ee ka-tran-zoo

Marques’Almeida: mar-kus al-mee-duh

Maryam Nassir Zadeh: mary-um nah-seer zah-dey

Miu Miu: mew-mew

Monique Lhuillier: mo-neek loo-lee-ay

Moschino: moss-key-no

Narciso Rodriguez: nar-see-so Rod-ree-gez

Net-a-Porter: net-a-por-tay

Nicolas Ghesquière: nee-ko-la guess-key-air

Olivier Rousteing, creative director, Balmain: oh-liv-ee-aye rhoos-tain

Olivier Theyskens: oh-liv-ee-ay tay-skins

Phoebe Philo, former creative director, Céline: fee-bee file-oh

Pierpaolo Piccioli, creative director, Valentino: pier-paolo pea-shioli

Prabal Gurung: praw-bull goo-roong

Proenza Schouler: pro-en-zuh skool-er

Pyer Moss: pee-ayrr

Raf Simons: rauf see-mon-s

Ralph Lauren: ralf lo-ren

Rejina Pyo: re-jeenah pee-yoh

Riccardo Tisci, creative director, Givenchy: ree-car-doh tish-ee

Rochas: row-shahs

Rodarte: row-dar-tay

Roksanda Ilincic: rock-sand-a ill-in-chik

Saint Laurent: san lo-ron

Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh

Schiaparelli: scap-a-reli

Simone Rocha: sih-mone row-sha

Sonia Rykiel: sewn-yah ree-key-el

Thakoon: tah-koon

Thierry Mugler: tee-air-ee mu-glare

Versace: ver-sah-chay

Vetements: vet-MAHn

Vionnet: vee-oh-nay

Yohji Yamamoto: yoh-jee yam-ah-mo-to

Zuhair Murad: zoo-hair moor-odd


Words: Supplied
Photos: Georgia Fowler photographed by Stephen Tilley for Fashion Quarterly, issue 3 2018.

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