Trends

The power of pink

RubyShades of the favourite feminine hue take a softly-softly approach as well as pack a powerful punch.

From marshmallow-soft pastels to bright pops of bubblegum,  we were all thinking pink during the recent international fashion weeks. The sweet hues of cotton candy, rose, raspberry and magenta are bringing a welcome touch of optimism to winter wardrobes everywhere.

Street-style-paris
As a grown woman, the idea of outfits injected with pink can evoke memories of over-the-top childhood frills and birthday parties festooned with the sugar-sweet palette. But this season, we promise the hue is all strength and attitude.

Street-style-milan2

On the runway at Mary Katrantzou in London, bubblegum pinks were cleverly cut with powerful punches of magenta, worn somewhat unconventionally against pops of orange and black. Roksanda brought a modern, graphic edge to playful pink, featuring coloured furs, shearling and tweed for texture and form. Meanwhile, Toga presented a show-stopping, shocking-pink coat that would have looked right at home in the closet of Jackie O.

Street-style-milanCloser to home, we’re seeing a trend towards blush rather than bold with soft, rose-tinted fabrics at Kate Sylvester and the pretty-meets-masculine Zima Biker collection at Ruby. “Being a pastel shade, I didn’t want these pieces to come across as overtly feminine,” says Ruby designer Deanna Didovich. “I worked alongside our fabric supplier to produce a really beautiful cotton wool fabric in an amazing cherry-blossom pink. I opted to use it in an oversized biker jacket and matching skirt, detailed with heavy gold zippers. It’s the perfect pink suit.”

Ingrid-starnesFor the corporate woman, the simple, assertive shape of Ingrid Starnes’ chic shift dress means it’ll fit right in in the boardroom. Footwear is a shoe-in, too, thanks to Chaos & Harmony’s youth-inducing ‘Riley’ slip-ons in strawberry goat-hair leather, and Kathryn Wilson’s soft-focus blossom-print Brewer and Kelly heels.

Street-style-paris2Wear it your way

Where once it was a sin to pair red and pink, in 2015 it’s all about playing with the rules.

If you want to make a statement, mix softer pink tones with darker, more moody shades of plum or burgundy. Add a pop of colour with your accessories in the form of a costume jewellery necklace, a statement clutch for evening or a silk Georgette scarf à la Deadly Ponies as the perfect finishing touch.

For a more understated, classic colour combination, invest in one key pink garment such as tailored trousers or a cut-above coat to contrast against wardrobe staples in grey marle, cream and caramel.

FEATURED