The rise of personal styling in New Zealand

Topshop-stylist Ali, Topshop Personal Shopper /image James K Lowe

The arrival of a new season can bring about a desire to embark on a wardrobe overhaul; packing up summer separates to make way for winter woollies, taking last season’s cast-offs to recycled clothing stores and replenishing empty hangers with fresh new threads. For many, this task can be an overwhelming one, but luckily the trend towards personal styling and shopping services is on the up – making revamping your closet easier with the help of a keen professional eye.
Here, we take a look at just a few local stores and brands offering this handy service to their customers.

Hideseekers’ designer Paula Murphy has launched a personal styling service which begins at the decluttering stage and ends with the restock. Understanding the busy lives of many women, Paula will come into your home and consult with you on your wardrobe, helping to edit and reorganise your existing collection of clothes and give ideas on how to create stylish new outfits or freshen up those forgotten or unworn items. Once you know what gaps you need to fill, Paula can take you through her latest Hideseekers collection and help make your new wish list come true. If you redeem your styling consultation on Hideseekers product on the day of service, the $250 1.5 hour styling session becomes complimentary. Visit hideseekers.com

Last spring, Moochi began offering their own complimentary personal styling service run by Ayla Surtees – a former manager of the brand’s flagship Refinery store in Newmarket. In order to create an ultimate wardrobe specific to each customer, Moochi offers a variety of appointment types which you can book depending on your needs. From group appointments for friends or corporate groups, to style advice for mums-to-be, a guided shopping experience at your favourite Moochi store and bridal party styling – to name just a few – there’s a service for everyone. For bookings phone 0800 MOOCHI or email hereforyou@moochi.co.nz.

With Topshop loading up their shelves with new stock every week, it’s easy to be intimidated by the sheer volume of options at the Queen Street flagship store. So why not make things a whole lot easier by taking advantage of the store’s complimentary shopping service at both Topshop and Topman. Enjoy the comfort of a private dressing suite while someone else does all the work for you, sourcing through on trend pieces and classic staples to find items that perfectly fit your personal aesthetic. There are several ways to make an appointment: Email topshopstylist@topretail.co.nz or topmanstylist@topretail.co.nz, phone 0508 TOPSHOP or enquire in-store at 203 Queen Street.