It may seem frivolous stressing over what to wear everyday, but giving thought to how we present ourselves isn’t just vanity: clothing influences how we’re viewed by others, impacts employment outcomes and our romantic success.
After quizzing 239 people with different colour combinations, the study found outfits deemed most fashionable were moderately matched, compared with those that were ultra-matched or zero-matched.
The findings support a wider theory called the Goldilocks principle, which seeks to find balance between simplicity and complexity.
In simple terms, if you choose an outfit that hits a middle ground between being too coordinated and too different, you should be easiest on the eye. Got it?