If you needed further evidence of the power of social media, look no further. It was announced this morning that up-and-coming model Hailey Baldwin is the new face of Topshop’s denim collection.
The It girl with the famous surname is a relative newcomer to the fashion scene – so what sets her apart from other aspiring models? Her healthy Instagram following, and the fact that she regularly rubs shoulders with Kendall Jenner and Cara Delevingne
Baldwin features in campaign images for the Topshop Jeans collection, which is available today, as well as a new video. Watch it here: