Accessories

Lonely launches beautiful new maternity line

lonely-launches-new-maternity-range-2

The range captures the hearts of all mothers and mothers-to-be with its beauty and functionality.

Lonely understands that maternity is a juxtaposition. It’s a time of love and excitement but one that can also be incredibly demanding on the mother.

“Motherhood is a time when women give over their bodies and a large part of their identity to another being,” says Lonely founder, Helene Morris. “Lingerie requirements can often feel symbolic of this process…at a time when they’re often forced to compromise their choices.”

It is with this thought and experience (Helene herself is a mother of three) that the Lonely Lingerie maternity range was created. For instance, the Bonnie maternity bra features a maternity clip that can easily be undone while a mother breastfeeds. Easily adjustable straps and hooks also make the bra incredibly comfortable for the mother’s body changes during and post-pregnancy.

Meanwhile, the Bonnie high-waisted brief gives coverage and protection before and after birth and can be easily adjusted to be worn under the bump during pregnancy.

Trieste and Te Ariki (5 weeks). Trieste wears Bonnie maternity bra in whisper. Photographed by Harriet Were for Lonely Girls Project.

Trieste and Te Ariki (5 weeks). Trieste wears Bonnie maternity bra in whisper. Photographed by Harriet Were for Lonely Girls Project.


What we love most about this range? The super soft stretch bamboo fabrication which is not only super comfortable but also has anti-bacterial properties. In true Lonely form, it also includes some of their iconic lace, bringing a touch of elegance to the pieces.

“Lonely Maternity recognises that these bras will likely be seen by more people than any others; they are designed to imbue the wearer with the confidence to do so,” the press release states.

This follows Lonely’s philosophy to support women from all walks of life – their most recent Lonely Girls Project highlights women with incurable breast cancer.

Once again Lonely is championing women and the incredible nature of our bodies. We really think this is such a beautiful love letter to motherhood.

All styles are available in a classic black and soft ivory whisper colourway and are available online and in stores now.

Words: Ella Francis
Photos: Supplied.

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