Lookbooks

Ruby AW15 Hana Look book

Hana, Japanese for flower, was the perfect namesake for the ultra-feminine and spirited RUBY AW15 collection that continues on RUBY’s pre-fall eastern surfer joyride. RUBY Designer Deanna Didovich explores the ancient Japanese philosophy of yin and yang in a lighthearted way, with dualities such as casual & cocktail, metallic & matte and asymmetry & symmetry. Key RUBY AW15 colours include fire red, sweet cherry blossom, ocean blue and cool mint grounded by classic navy, grey marle and black. Metallic pleating, and a graphic herringbone are juxtaposed against this colour palette while the textured Zanshi story, reminiscent of the ancient Japanese fabric technique, is used as a further nod to The Orient. Hana combines the traditional shapes of kimono sleeves, wrap-fronts and obi belts with wave-shaped panel lines and signature RUBY detailing. Statement styles sure to become instant favourites of devoted RUBY fans include an impeccably cut asymmetric pantsuit, a tie-shoulder cotton voile blouse and a luxurious slouchy mohair sweater. Neoprene-lined leather rain boots with detachable belts, and a pair of unassuming double strap heels are at the heart of the Hana accessories. The collection’s delicate simplicity blended with a cool surfer spirit speaks perfectly to the RUBY girl.

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