Florence & Fortitude’s co-founder Anna James shares the sentimental pieces she holds dear.
After overcoming long-term chronic illness, Anna James is launching the luxury label she always dreamed of with her sister Elizabeth.
Putting into action their long-held ambition of being sustainable fashion designers under new label Florence & Fortitude was, in fact, the final stage of a long recovery.
Her she shares a selection of her treasured belongings, as well as her renewed appreciation for family, creativity and design.
Launching late November, Florence & Fortitude is a sustainably-minded, made in New Zealand brand. Their online store – florenceandfortitude.com – is open for orders on their limited-edition garments every Wednesday for 24-hours only, to ensure thoughtful purchasing and production.
Read Fashion Quarterly’s full profile on Florence & Fortitude in the summer issue – out now!