Fashion

Why our FQ editors choose Newmarket as their go-to shopping destination time and time again

Newmarket is the ultimate in shopping.

With so many shopping hubs in Auckland to choose from, selecting a shopping destination that delivers in style, convenience and variety can be a challenge.

But this is where Newmarket delivers the full style trifecta. Located in the centre of the city, with abundant parking, plenty of boutiques and shops to suit every taste and budget, and all within walking distance of each other; this shopping precinct has something for everyone.

To prove our point, three Fashion Quarterly editors recently hit the neighbourhood, each styling a couple of looks that represents their own aesthetic using pieces found from different streets in Newmarket. Read on to see what they chose.


Editor Zoe Walker-Ahwa shopped on Osborne Lane, Newmarket.


Talk us through your outfits.
I’m wearing two outfits that pretty much sum up my style – bold colour from Twenty-seven Names (T11 Osborne St, Newmarket), and a classic look with an elegant collarless coat from Juliette Hogan (2-8 Osborne St, Newmarket). Yellow isn’t something I’d usually consider, but Twenty-seven Names’ pineapple Fruju-hued coat for winter has convinced me to give it a go. The second outfit is something I’d wear for important off-site meetings – simple clean lines with a hint of print and colour. Plus gold jewellery from Zoe and Morgan (6B Kent St, Newmarket), Juliette Hogan sunglasses and heels from Kathryn Wilson (2-8 Osborne St, Newmarket).

How do you define your personal style? Are there any rules you live by when it’s comes to fashion?
I’d define it with three words: skirts, dresses, coats. Love a midi skirt, a winter coat and an arty print. My only fashion rule is that I need to truly love something, and to feel comfortable – I also try to invest in things that I know I will keep for a long time.

Who are your favourite local and international designers?
Miuccia Prada is my forever favourite; I adore her and her designs for their intelligence and wit. And, she does a great skirt! Right now I’m also into Marni, Dries van Noten, Rodarte, Celine, Entireworld, By Far and Brandon Maxwell. I wear a lot of Twenty-seven Names, Wynn Hamlyn, Kate Sylvester and Karen Walker.

What is your favourite thing about shopping at Newmarket?
Well, it has everything you need, from designer to high street, beauty to homeware – but what I love most is that each street or precinct has its own vibe. Osborne Lane and the surrounding area has become one of my go-to areas as a lot of my favourites are there: Twenty-seven Names, Aesop (Shop 2, 2-8 Osborne St, Newmarket), Simon James Concept Store (2 Kent Street, Newmarket), Zoe and Morgan, Bolt of Cloth (2-8 Osborne St, Newmarket) for a bit of Marimekko. And Candy Shop cafe (2-8 Osborne St, Newmarket) is great. I think some of the store fit-outs on Osborne Lane are at an international level, too.

Why does visiting Newmarket beat online shopping or hitting a mall?
I think it’s the variety and the element of surprise – you can walk down a street and pop into a homeware store, then a multibrand fashion store, visit an art gallery before having lunch somewhere award-winning. Somewhere like Osborne Lane also has an ambience you can’t replicate in a mall or online – and amazing people watching!



Fashion editor Danielle Clausen shopped on Nuffield Street, Newmarket.

Talk us through your outfits from the shoot – what were you wearing and what attracted you to these pieces?
My first look is more casual, something I would throw on and wear day to day – I’ve paired a super cosy coat by Stolen Girlfriend’s Club (20 Nuffield St, Newmarket) with a Ksubi denim skirt from Superette (34 Nuffield St, Newmarket), as well as a shirt from the boutique’s own in-house label. I don’t normally wear many patterned pieces, but love how subtle this monochrome snakeskin is. Second up is a fun dress, heels and umbrella by Karen Walker (6 Balm St, Newmarket), I would go for a look like this on a Friday when I might be catching up with friends for a drink after work. It’s playful, but still polished enough that I could wear it to the office. After one too many times getting caught in the rain unprepared and ending up drenched, I take an umbrella with me almost everywhere at this time of year.

How do you define your personal style? Are there any rules you live by when it comes to fashion?
My wardrobe is a pretty tightly edited capsule of blazers, shirts, flared trousers and denim – all with a slight 70s vibe. Theres also a few glitzy dresses thrown in for good measure. I like to be able to get dressed quickly and without too much fuss, but still look polished for work. When it comes to rules, never say never is the only one that applies… although I’m a “uniform” dresser, I’m always open to surprises and trying something new.

Who are your favourite local and international designers – and what do you love most about them?
There are so many designers I love for different reasons. Internationally, I’ve forever been a fan of Chloe, Saint Laurent and Miu Miu. Locally, Karen Walker, Shjark and Wynn Hamlyn are among my faves. I love that their pieces tow the fine line between wearability and fun.

What is your favourite thing about shopping at Newmarket? What are your ‘go-to’ shops or streets in the area?
Nuffield Street is my go-to, it’s especially beautiful at this time of year with the falling leaves and dappled light. I particularly love taking my time to have a hunt through the racks of multi-brand boutiques like Superette or Playpark by Karen Walker.

Why does visiting Newmarket beat online shopping or hitting a mall?
As a fashion editor, I’m a very visual and tactile person, so nothing beats seeing and touching pieces up close. Plus, I can’t go past a coffee or treat to keep me fueled up while I hit the shops.


Features editor Jessica-Belle Greer shopped on Teed Street, Newmarket.

Talk us through your outfits from the shoot.
In the first picture, I am wearing the Carlo coat from Gregory (6A Teed St, Newmarket). The fabric is called a paprika check and I love that it is muted but has a touch of vibrant colour running through. The main thing that drew me to the coat was the shape, a tailored hourglass with exaggerated hips. It’s the type of silhouette famously pioneered by Cristóbal Balenciaga in the 1950s, which is currently on-trend again, reimagined in a long coat as opposed to a simple blazer. I’ve teamed it with the Grace skirt in white crepe from Kate Sylvester (1 Teed St, Newmarket) to soften the look – it feels so light and dreamy to wear. And my Mulberry boots from Scarpa (15 Teed St, Newmarket) seem to go with everything this season.

In the second image, I chose the swag blazer and trouser suit from Ruby. Once again, this plays on the current fashion codes, by being slightly oversized and masculine and in a demure check colourway. While it’s very of-the-moment, the set is still a good investment because it riffs on a classic style and is understated while still making an impact. I paired it with a PVC leopard print tote from Kate Sylvester to be a little unexpected. Once again, the Lancaster Mulberry boots from Scarpa with gold press studs effortlessly elevate the outfit.

How do you define your personal style? Are there any rules you live by when it comes to fashion?
I see many fashions come and go through my job and I like to experiment with different styles. If I had to define my personal style, I would say that it’s classic but with a twist. For work, I wear a lot of feminine silhouettes, from wrap dresses to soft-tailored trousers and midi-skirts, often paired with a crisp white or silk shirt and statement accessories. On the weekend, I love sundresses, which I wear with knits and boots in the winter. I also have a pair of vintage mum jeans I wear with any and every thing.

Who are your favourite local and international designers?
I think Gregory has released a number of strong collections recently, really carefully considered with beautiful materials and tonal colourways, while Kate Sylvester has always been a constant for me – perfectly flattering and fun. I also admire the work being done by Loclaire, Wynn Hamlyn, Beach Knickers and Paris Georgia – the list goes on and on! For international designers, I love Ganni and Chloe, which can be found at Workshop (18 Morrow St, Newmarket), Victoria Beckham and DVF at Muse Boutique (11B Teed St, Newmarket), and Camilla & Marc and Zimmermann at Superette.

What is your favourite thing about shopping at Newmarket?
I live near Newmarket and often find myself stopping by because it has everything I need in one place. As well as the fashion stores, June’s Clothing Alterations (485 Khyber Pass Rd, Newmarket) is a hidden gem, often saving me from online purchases that don’t fit me – yet. I try to time my visit to fit in brunch at The Candy Shop (2-8 Osborne St, Newmarket) or yum cha at Pearl Garden (Level 1, 1 Teed St, Newmarket), upstairs by Kate Sylvester. I also like to put my feet up at Bliss Reflexology, a sanctuary above Broadway.

Why does visiting Newmarket beat online shopping or hitting a mall?
As well as great diversity in shops, I find Newmarket has a sense of community, the retail assistants are always so welcoming and helpful and each store has a beautifully curated and complementary selection. Teed Street, and the areas surrounding it, is like an open-air boutique mall, where you’ll always find something unique.


This article is brought to you in partnership with Newmarket.

Photos: Olivia Renouf

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