Model and television presenter Alexa Chung is the new face of London nail bar chain Nails Inc, adding yet another high profile collaboration to her already prestigious resume.
The 30-year-old will release six textured nail polishes with the brand, including a matte mink-hued colour called Alexa Cashmere and a glitter Alexa Sequins colour.
“Nails are the only area where I’ll really get wacky with prints and colour – I pretty much only wear navy and black clothing on a day-to-day basis, but then I’ll happily do a crazy nail, so Nails Inc was the perfect fit for me,” she told Vogue yesterday.
Chung will also front campaigns promoting a kale-infused range of varnishes called Nailkale (yes, really).
Last year, Chung was appointed as the creative consultant for eye makeup brand Eyeko, and has also recently featured in a campaign for French luxury brand Longchamp.