Alicia Keys to collaborate with Givenchy


Fifteen-time Grammy award winner Alicia Keys will be the face of Givenchy’s latest fragrance, although details of the scent are being kept under wraps.

Keys said Givenchy was one of the world’s most iconic luxury fashion houses and a personal favourite of hers.

“To be a part of their prestige and elegance is a thrilling moment. I’m honoured to introduce the world to the newest scent by Givenchy.”

Parfums Givenchy Global President Thierry Maman said the singer’s charasmatic personality and magnetic beauty aligned perfectly with the brand.

“We very much look forward to working with her on an exciting new perfume project.”

The campaign will be unveiled in September.