Andrea Moore launches new diffusion line

Andrea Moore

After more than a decade of building her reputable business, New Zealand designer Andrea Moore is expanding her label with a new, younger diffusion line.

Aimed at women aged 20-35, I AM by Andrea Moore evokes playfulness with a fresh edgy look.

“The I AM girl is confident, quirky and passionate. She is a tall poppy,” says Moore.

The new range, which is available from now, features pleated skirts, mini dresses and swing me jackets in oversized prints and bright colours.

Watch the behind the scenes video for the new I AM campaign below.