Who knew washing could be this glamorous?
Hermès is offering its customers a one-of-a-kind washing service in LA with a branded pop-up luxury laundromat – and we’re obsessed.
The Hermèsmatic invites you to freshen up your existing Hermès silk scarves via a dip-dyeing service. The stain and wash technique normally takes around 48 hours and transforms your “old” scarf by tinting it to a new colour.
Imagine entering a super chic laundromat decorated in the iconic Hermès colour, mandarin orange. On one wall sits a row of Hermès-themed washing machines and dip-dyeing powders. Another wall displays a beautiful array of colourful scarves available to purchase from the brand’s vintage dip-dyed collection *swoon*.
Hermès scarves have been an iconic part of the brand since their creation in 1937. Over the years the scarves have become collectible works of art featuring varying illustrations and patterns in a 90cm by 90cm square.
The pop-up luxury laundromat has made its way through various locations in Europe and America over the past year, and while this special little store hasn’t alluded to making its way to New Zealand, we’ve brought you the next best thing – a gallery showing all the luxe details.
Fancy a Hermès laundry day?
Scroll below for the Hermèsmatic experience: