Lonely to open first store

Lonely to open first store

Looks from Lonely’s Hirschy collection.

A new Lonely flagship store will open in Auckland in September this year, situated near the likes of Workshop and Karen Walker on Mackelvie Street in Ponsonby.

The new store will house the biggest range of Lonely lingerie and lounge in New Zealand, as well as the Lonely Hearts collections and the label’s new swimwear line.

READ: Lonely Hearts releases new Lounge line

Renowned for its high-fashion take on lingerie, Lonely has a devoted celebrity following and is stocked by retail giants Opening Ceremony, ASOS, and Urban Outfitters (not to mention having the second fastest growing Instagram page in the world in February).

For Lonely’s next collection, titled Hirschy, the label is expanding to accomodate those with larger busts, ranging from 30A-E, 32A-E, 34A-DD and 36A-C in softcup and underwire styles.