See Marc by Marc Jacobs’ Instagram-cast campaign

You probably won’t recognise the stars of the latest Marc by Marc Jacobs campaign – and that’s because they aren’t your run-of-the-mill model, actor or person-about-town.

The people who appear in the campaign for fall 2014 landed the gig over nearly 70,000 others who auditioned through Instagram or Twitter using the hashtag #CastMeMarc.

The campaign stars were flown to New York from all around the world for the shoot.

Marc Jacobs told WWD casting through social media seemed cool and current.

“We wanted the ads to shout with youth and energy.

“To be fresh and reclaim the spirit that the collection had when we first conceived of it – to be another collection, not a second line.”

The campaign will officially appear first in Teen Vogue’s August issue.