They say the home is where the heart is…
So it only seems fitting that the triumphant return of contemporary menswear brand Crane Brothers to its Canterbury origins would take place during the month of February, a month otherwise referred to as the month of love.
To celebrate the opening, guests were invited to the store situated in the Midland Club located on Oxford Terrace, fronting the Avon River. Plagued by building delays following the 2010/11 earthquakes, for founder (and Cantabrian himself) Murray Crane, the Christchurch store opening resolved a long-held ambition to have a retail presence in the garden city.
As an ardent supporter of heritage and the arts, Crane knew instantly that the character building in a precinct rich with creativity was the right home for Crane Brothers, and would be the perfect backdrop to celebrate the significant milestone for the brand with friends, guests and customers.
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Scroll to view the party pics from the opening event:
This is the fourth Crane Brothers store, after the opening of the flagship High St store in Auckland in 2000, unveiling the Wellington branch in 2007 and cementomg his trans-Tasman presence with a store in Sydney’s central business district in 2011.
With more than thirty years’ experience in retail and menswear, Crane believes the success of his brand lies in a simple ethos: “To me, luxury is something of quality, something well-made. At the core of everything we create are the pillars of value, quality and longevity.”
Crane grew up in Geraldine and his roots in Canterbury date back to the arrival of his great, great grandfather George Douglas, a pre-Adamite settler, in 1850. His family has a long heritage of wool farming in the region, with Douglas registering the second wool bale brand issued in Canterbury in 1854. Crane continues to work with New Zealand grown wool suppliers, as well as sourcing materials from Italy and the United Kingdom.