Karlie Kloss the new face of L’Oreal Paris

Model and entrepreneur Karlie Kloss has been announced as the new face of L’Oreal Paris.

The 22-year-old was made a brand ambassador because of her talent, personality, accomplishments and beauty, L’Oréal Paris Brand Global President Cyril Chapuy said.

“On catwalks where she catches lights with such intensity, through brilliant studies or a hectic New-Yorker life, Karlie is definitely the perfect combination between grace and modernity, intelligence and hard work,” Chapuy said.

After being scouted by Teen Vogue in 2008, Kloss has fronted campaigns for Chloe, Dior and Alexander McQueen, appeared on the covers of Vogue and Elle as well as walking in the Victoria’s Secret fashion show.

Kloss follows in the footsteps of Lara Stone and Doutzen Kroes, among others, as a L’Oreal Paris ambassador.