Actress turned tech entrepreneur Kate Bosworth is launching a new style app designed to help keep your fashion envy at bay.
Called Style Thief, the app allows you to take a photo of an item of clothing you’ve seen on the street, in a magazine, on the tv or internet, and finds the exact garment or something similar for you to shop online.
“Everyone can relate to that feeling of looking at an editorial, for example – or a friend, or the runway, for that matter – wanting to steal something exactly as you’re seeing it, or something similar,” Bosworth told WWD.
Bosworth said the collaboration was a natural evolution of her interest in tech and fashion.
“In this particular sense, the simplicity of how the tool was designed was what I was attracted to.”
Style Thief is one of a host of fashion finder apps that have launched recently, although developers hope having a name like Kate Bosworth attached to this one will set it apart from the rest.