You know that Kardashains will be all over this one…
You can now join Kim, Kourtney, Khloe, Kendall and Kylie in the Balmain army because the Fresh fashion house is set to launch a lipstick collection in collaboration with L’Oréal Paris this year – and the beauties are going to be at drugstore prices, too. Woo!
Olivier Rousteing, the creative director at the helm of the luxury label, has designed 12 new shades for the collection which will debut at Paris Fashion Week in September. In addition to this collection of lipsticks there will be three extra spesh “jewel editions” on offer exclusively from Balmain stores and select retailers.
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“I’m really close to luxury but at the same time I’m also close to pop culture and I think a lot of people who may love the Balmain universe can’t afford the clothes,” Rousteing told Business of Fashion about his decision to sign with the affordable beauty company.
“The collaboration with L’Oreal Paris opens up luxury in a different way. For [consumers] to get a piece of Balmain [make-up] is a way for them to get into the Balmain universe. Make-up has always been part of my aesthetic and my silhouette. Having the opportunity to do that with an institution like L’Oréal Paris for me is an incredible dream.”
Ours too, Olivier. Ours too!