With a campaign starring It girl Kaia Gerber, we’re channelling our ultimate summer vibes come rain or shine.
Kaia Gerber has been tapped once again to be the face and muse of the newest incarnation of Marc Jacobs’ Daisy Love, the iconic fragrance every girl knows and loves which has been updated for 2019 in the form of ‘Eau So Sweet’.
In the latest campaign, shot on film by renowned fashion photographer Alasdair McLellan, Kaia once again appears on a Californian beach, with sun-kissed skin and wild and wind-swept hair, highlighted by the elements fundamental to a perfect summer; dreamy blue sky, warm temperatures and a sense of freedom and joy that comes from those carefree summer days. There is also a sense of sisterhood, optimism and youthful spirit – those priceless moments with friends can be celebrated, prolonged and treasured by wearing the perfect summertime fragrance.
The ultimate summer mantra of ‘living in the sweetness of the moment’ has never been more apparent than in Marc Jacobs Daisy Love Eau So Sweet’s summertime vibe and delicious scent. Even in mid-winter, it invokes a vision of balmy nights and sun-kissed days and keeps us daydreaming of those long summer days with our own friends and family. The sweet candy-sounding name is captured in a softer, pinker, ultra-feminine glass bottle with a sugar-coated look – and you know that living out an endless summer is only a spritz away.
The fragrance builds on the femininity of the original Daisy Love scent, but its update sees the original floral twist met with an unexpected airy freshness that feels sweet and spontaneous. Think sparkling white raspberry, crisp bergamot, crystallised cloudberries for the top notes, daisy tree petals and jasmine milk at the heart and a sugar musk and white iris woodiness for a base; a dreamy, prominent and fresh scent that is completely irresistible.
Marc Jacobs Daisy Love Eau So Sweet, 30ml $89, 50ml $119 and 100ml $149 available from Farmers, department stores and Life Pharmacy stores nationwide.