Introducing Rebekka Harajuku.
During a recent trip to Japan, Bella Hadid created a fake social media account (otherwise known as a ‘Finsta’ or ‘fake Insta’) for her globetrotting alter ego Rebekka Harajuku.
Sporting a blonde lob with full sweeping bangs, the outgoing Rebekka poses with friends in restaurants and tours new destinations in fashion-forward style; namely Dior and Chanel.
Hadid has never been one to shy away from experimental trends (hello, teeny tiny sunglasses) with a faux social media account being the latest string in her bow.
‘Finsta’ accounts have been cited as popular creative outlets among teens to enable users to censor access to their private vs their public content, while augmented and computer-generated users post content behind the facade of an avatar. But it appears that Hadid’s guise through Rebekka Harajuku is no more than a creative arena for the model, where she provides an already imposing 20,000 followers a stream of style inspiration.
While the alternative account isn’t rendered as a new concept, it does remind us that Instagram was (and still is) designed for self-expression and exploration and is not necessarily an accurate portrayal of real life.
And also that berets, tube tops and tweed co-ords are still #fetch (but that’s beside the point!). Or is it?